Mobility Plus

06 Jul 2020 in Lifestyle by Manisha

The growth of vehicular traffic presents a challenge to the environment as well as to traffic flows. The issue is gradually getting worse in Nepal specifically in the urban hubs which have caused people to look for an alternative mode of transportation and Sustainable Mobility is the answer to its alternative. The different tool’s to promote sustainable mobility in urban areas would be walking, cycling and electric vehicles with a primary focus on cycling. The denser the urban area, the higher is the bicycle modal share; in the densest urban areas cycling is the primary transport mode. In order to create sustainable transport in future, cycling must continue to play a major role. The infrastructure must be designed so as to get maximum use out of the bicycle’s features and possibilities. In return bicycle traffic reduces the need for major roads, thereby making it possible to postpone or avoid costly road construction. A large proportion of short journeys in cities can take place by bicycle. Electric Vehicles can be indispensable for longer journeys and the bicycle cannot just be the sole transport mode. A reasonable interaction between transport modes is necessary. The proper balance of high-quality roads and paths that meet the needs of pedestrians, cyclists and drivers can create more livable cities without sacrificing interaction.

Cycling is also of great benefit to the individual. A half-hour of daily physical activity, such as cycling, increases the average life span by several years and improves the physical and mental quality of life. Cycling is a healthy, prophylactic form of exercise. Furthermore, in urban areas cycling is often the quickest means of getting from point A to point B. When cycling you experience the weather and the seasons more deeply, becoming an integral part of the life of the city.

Road authorities are not the only ones who are instrumental in changing our transport attitudes, making it more acceptable to bike; businesses, schools, organizations, etc. can also play a major role. Many people choose to cycle because it’s convenient, healthy and cheap. However, it’s a major challenge to encourage people to change transport modes so that more people cycle rather than drive.          

It is essential to combine public relations, educational campaigns and other soft measures with hard, physical and economic initiatives. The combination of hard and soft measures is crucial to bring about a significant change in citizens’ transport habits and road safety behaviour. At the same time, the synergistic effect of multiple initiatives yields a higher rate of behaviour modification for the money.

There are two general approaches to promote cycling. The first approach aims at encouraging frequent cyclists to continue cycling and occasional cyclists to cycle more. This is a relatively cheap way to promote bicycle traffic. The young and the middle-aged are the primary target audience and can be reached through businesses and educational institutions. This type of promotion is part of a larger picture in which sustainable mobility is the key concept. The second type of promotion aims at persuading people who are primary drivers to cycle. Children as a target group play a vital role in this kind of promotion because bicycle culture is based on a continuous influx of new cyclists and the foundation for cycling habit formation takes place in childhood. In addition to running promotional campaigns, it is essential to tell the public what steps are actually being taken for cyclists. Over the long haul, the continuous marketing of good cycling stories constantly reminds citizens of the advantages of cycling. Improving physical conditions for cyclists is a must since citizens need to see favourable material changes to make them want to choose cycling as an alternative. The construction of cycle tracks is excellent, but the smooth road and cycle track surfaces are also key parameters, as are bicycle parking facilities. Small measures can have a big impact, and cycle-friendly installations generate positive Public Relations.

With the rise of COVID-19 pandemic, the government of Nepal has taken strict measures for transportation in and around the city. GON has encouraged walking and cycling as a way to mitigate pollution and to maintain social distance to avoid the spread of the virus. This paved a way to build upon an opportunity titled Mobility Plus, a one-stop solution for every individual, organization to benefit a different kind of service related to cycle. 

Mobility Plus is a platform which encourages people to take up cycling by connecting to the right vendor for cycle accessories as well as conducting awareness campaigns to promote the benefits of cycling in the neighbourhood and it even designs different types of cycle infrastructure to make the city a sustainable place to live in. It is more of a systematic approach where solutions are aimed at the areas and groups where they have the greatest impact to improve Cyclist safety in many different ways.

Although they haven’t always been around, mountain bikes are arguably the most popular type of bike in existence. Mountain bikes are capable of handling a variety of terrains depending on the type and continue to be the go-to choice for biking enthusiasts who crave a little more adventure and action with their riding. Like other bike types, there’s a lot to learn about mountain bikes in regards to how they work, how they vary, what to look for when shopping, and a variety of other aspects.

This training will discuss all of the vital information you need to know about a mountain bike, making you an instant expert in pretty much every last detail you should know before purchasing the best mountain bike available, and getting deeper into the sport. You are welcome to apply to Learn About Bicycles.

Bicycle a tool of Sustainable Urban Mobility needs regular maintenance to keep one fit and help in a smooth ride of a person. Our campaign Mobility Plus is providing services to help you keep your cycle maintained in the days to come and help you with different techniques to keep your cycle clean. To have your bicycle maintained. Please apply to Bicycle Maintenance Program. Bicycle a tool for Sustainable Urban Mobility. The different benefits of having bicycle range from a personal level to city level. On a personal level, a person is fit which avoids them from having Cardiovascular Diseases and on a city level, it helps to minimize the air pollution of the city. To be a part of the bicycling culture, please join the campaign “Mobility Plus” and let us help you choose the right cycle for you. To use a Bicycle as a sustainable mode of transportation. Please apply to Bicycle Facilitation Program.

Story Cycle, in collaboration with Nepal Mountain Bike Tours and GD Labs and Research, has launched a facilitation campaign called "Mobility Plus ". We are working closely with the private sector, governments, civic leaders, unions, NGOs, and universities globally to help them succeed and to collectively shape the future of mobility.


Media Coverages: Online Khabar



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